Email Marketing

This email marketing spec piece for Kings of Indigo showcases my ability to write engaging and brand-aligned email campaigns that resonate with conscious consumers.

Project Overview

For this project, I developed a welcome email sequence (3 emails) and 2 promotional emails tailored to Kings of Indigo’s sustainable fashion ethos. The welcome series introduces new subscribers to the brand’s values, commitment to ethical production, and signature denim craftsmanship, while the promotional emails drive engagement with exclusive offers and product highlights. Each email is designed to balance storytelling with conversion-driven messaging, ensuring a seamless and compelling customer journey from first touchpoint to purchase.