Website Copy
This spec project highlights my ability to create compelling brand storytelling and fashion-forward copy for digital platforms. For Mochi, I developed website homepage copy and Instagram captions for their new spring collection, capturing the brand’s signature artisanal craftsmanship and modern femininity.
Project Overview
The homepage copy introduces Mochi’s latest collection with engaging, descriptive language that brings the handcrafted details and cultural inspirations to life. The Instagram captions complement this by weaving storytelling with seasonal themes, designed to resonate with Mochi’s audience and encourage engagement.
This project reflects my expertise in blending brand voice, storytelling, and conversion-driven copy to enhance a fashion brand’s digital presence.
Website Homepage Copy
Instagram Copy
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